How To Make An App For Your Music Fans?
A
challenge that most singers, musicians, and music houses face today
is of maintaining engagement with their fans. While a website of a
musician or a music house does a good job of creating an online
presence, there is no way that they can maintain consistent fan
relationships. Moreover, considering the amount of promotional
e-mails individuals ignore on a daily basis, sending e-mail updates
to fans has become an absolutely redundant way for engagement. An
emerging way that musicians and music houses have begun to adopt
lately is to offer a mobile application. There are several reasons
why such apps are proving to be useful. Some of these reasons are:
-
Considering the heavy usage of smartphone apps across the world, mobile apps have become a significant medium for reaching fans.
-
An application is an interactive way to engage with fans.
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It amplifies the visibility of the musician/music production house.
-
It is a convenient way for fans to stay updated and listen to tracks.
Let
us now, see what are the steps that a musician or a music house must
take in order to create an app for their fans:
Choose
The Right Platform
Choose
a mobile platform that is most popular among your target users. That
is, if your target users are Indians alone, then you must consider
making an Android app as the Android platform is the most widely used
mobile platform in India. If your target users are from the United
States, then you must consider making an iOS app as the iOS devices
are the most used devices in the US.
Know
Your Goal
How
do you want the mobile application to establish relationships with
your fans? Do you want to keep fans updated about latest releases?
Or/And do you want to give a sneak peek into your new work? Or do you
want users to purchase your work through the app? Or do you want fans
to stay updated about where next you’re giving your live
performance?
A
musician may want something else and a music house may want something
else. You could be even having single or multiple goals. Depending on
your goals, you can choose the most suitable features which can be,
further, implemented by iOS or Android Developers in India
or
another country.
Choose
The Right Features
If
you simply want to keep your fans updated, transfer your social media
feeds to your app, so that fans can know what you’re up to in an
instant. If you want fans to know about your latest youtube music
video, you can inform them through push notifications, something
which mobile
app developers in Gurgaon
or
elsewhere can incorporate easily. If you’re a supremely famous
singer/band, consider offering free wallpapers of your photos. You
can also consider providing lyrics of a few of your songs. If as a
music house, you want to sell songs, then consider offering a
periodic subscription or quality rates for single songs.
Whatever
features you choose, do not forget to feature an ‘about us’
section too. That will help users who are new to your music get
acquainted with you.
After
deciding upon the best attributes, share your goal and preferred
features with a Mobile
Application Development Company,
which can finally bring your idea to life.
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